Designing the Business Portfolio
Designing the Business Portfolio a. The third step in the strategic planning process is designing the business portfolio. o The business portfolio is a collection of businesses and products that make up the company. o The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. b. In order to design the business portfolio, the business must: o Analyze its current business portfolio and decide which business should receive more, less, or no investment. o Develop growth strategies for adding new products or businesses to the portfolio. Analyzing the Current Business Portfolio c. In order to analyze the current business portfolio, the company must conduct portfolio analysis (...